# Amplicity > Amplicity is the edge-native control layer for industrial battery systems. It turns existing industrial and backup batteries into revenue-generating assets - cutting on-site energy costs and earning from energy markets, without compromising backup duty. No upfront capital; performance-based fees. Amplicity optimises battery dispatch for industrial and commercial sites: peak shaving, tariff optimisation, and load shifting to reduce energy bills, plus participation in energy and grid-services (ancillary) markets to generate revenue - all while preserving backup (UPS) capability. Amplicity is based in Singapore. ## Pages - [Home](https://amplicity.energy): Amplicity is the edge-native control layer for industrial battery systems. Cut peak charges, dispatch into energy markets and stay backup-ready - with no upfront capital and performance-based fees. - [About](https://amplicity.energy/about): Amplicity turns dormant industrial batteries into revenue-generating energy assets. Meet the team, our mission, and the investors and programmes backing us. - [Battery Value Assessment™](https://amplicity.energy/assessment): In under a minute, see whether your facility could unlock additional value from its battery infrastructure. Five short questions, one personalised outcome. - [Contact us](https://amplicity.energy/contact): Book a 20-minute call with the Amplicity team to see how our edge-native control layer can turn your existing batteries into a revenue-generating asset. - [FAQ](https://amplicity.energy/faq): Answers to common questions about Amplicity's edge-native battery control layer - product, commercials, deployment, and market-specific detail for Singapore and Australia. - [Privacy Policy](https://amplicity.energy/privacy): How Amplicity collects, uses, and protects personal data, including details on analytics and advertising cookies. - [Resources](https://amplicity.energy/resources): The full Amplicity library - long-form articles, press coverage, and the glossary of concepts you'll encounter in industrial battery storage. - [Terms of Use](https://amplicity.energy/terms): The terms that govern your use of the Amplicity website and any related marketing materials. ## How it works - [How it works](https://amplicity.energy/how-it-works): See how Amplicity turns industrial batteries into three things at once - backup, savings, and revenue. Pick Singapore or Australia to see the country-specific programmes and market mechanisms. - [How it works in Singapore](https://amplicity.energy/how-it-works/singapore): See how Amplicity reduces MSSL and Contestable peak charges and generates revenue from Singapore's Reserve Ancillary Services market - while keeping every kWh of backup reserve intact. - [How it works in Australia](https://amplicity.energy/how-it-works/australia): See how Amplicity cuts network demand charges and earns from FCAS and wholesale spot arbitrage in Australia's NEM - while keeping every kWh of backup reserve intact. ## Newsroom - [Newsroom](https://amplicity.energy/news): Press coverage, events, and milestones from Amplicity - the edge-native control layer for industrial battery systems. - [Southeast Asia’s data center operators are sitting on an undervalued energy asset](https://amplicity.energy/news/southeast-asia-s-data-center-operators-are-sitting-on-an-undervalued-energy-asset): UPS batteries sit idle 99% of the time. That model was defensible when grids were stable and energy was cheap. It isn't anymore. We examine how capacity drift, regulatory pressure and rising tariffs have turned passive UPS management into an audit liability, and why the same batteries can offset a meaningful share of total energy costs. - [Amplicity selected for FACET's inaugural Climate 4.0 Hub cohort](https://amplicity.energy/news/facet-climate-4-hub-cohort): Amplicity is among six French climate-tech startups selected by FACET for the Climate 4.0 Hub Flagship Accelerator at Swinburne University. - [Amplicity joins international Climate 4.0 Hub at Swinburne](https://amplicity.energy/news/swinburne-climate-4-hub): Selected as one of six French climate-tech startups for Swinburne University's Climate 4.0 Hub Flagship Accelerator in Melbourne. - [$1M for Amplicity to help you unlock value from your battery assets](https://amplicity.energy/news/backscoop-amplicity-1m): BackScoop covers Amplicity's US$1M seed round led by strategic angels and global energy company ENGIE - and how the platform turns idle backup batteries at industrial facilities into revenue-generating assets. - [Amplicity raises US$1M to turn idle backup batteries into profit engines](https://amplicity.energy/news/e27-amplicity-1m): e27 covers Amplicity's US$1M seed round led by strategic angels with continued backing from ENGIE - and the retrofit-as-a-service model that turns idle UPS assets at data centres and industrial sites into revenue-generating batteries. - [Amplicity Raises $1 Million Seed Round to Deploy Battery Optimisation Projects](https://amplicity.energy/news/payspace-amplicity-seed): PaySpace Magazine reports on Amplicity's US$1M seed round and how the company plans to launch commercial battery-optimisation projects across Singapore and Australia. - [Amplicity raises $1M seed round to turn idle backup batteries into revenue-generating energy assets](https://amplicity.energy/news/facci-seed-round-1m): $1M seed led by strategic angels with continued backing from ENGIE - funding first commercial deployments in Singapore and Australia. - [Singapore startup Amplicity raises $1M for battery tech](https://amplicity.energy/news/tech-in-asia-seed): Tech in Asia on Amplicity's seed round and the edge-native control architecture behind our industrial battery platform. - [Amplicity raises $1M seed round to turn idle backup batteries into revenue-generating energy assets](https://amplicity.energy/news/fcc-singapore-seed): FCC Singapore's coverage of our seed round and the mission to unlock revenue from existing on-site battery infrastructure. - [How Amplicity emerged from the SC Ventures and ENGIE Factory Asia-Pacific collaboration](https://amplicity.energy/news/sc-ventures-engie-factory): SC Ventures and ENGIE Factory Asia-Pacific partnered to build sustainability startups across Asia. Amplicity is one of the ventures born from that collaboration, turning idle industrial batteries into distributed grid infrastructure. ## Articles - [Articles](https://amplicity.energy/articles): Long-form articles from the Amplicity team - deep dives on battery revenue mechanics, market design, and industrial energy strategy. - [How AI and data-driven controls are changing battery storage](https://amplicity.energy/articles/ai-data-driven-battery-lifecycle): The battery is only 40 percent of the story. The other 60 percent is the software that runs it. Here is how AI is changing performance, reliability, and lifecycle economics on industrial sites. - [Retrofit vs new-build: why unlocking existing UPS beats new BESS](https://amplicity.energy/articles/retrofit-vs-newbuild-industrial-battery): New industrial batteries cost USD 300 to 500 per kWh installed. Existing UPS batteries are already paid for, already installed, and already sitting idle 99 percent of the time. Here is when retrofit wins. - [Why CAPEX-free battery optimisation makes the business case work](https://amplicity.energy/articles/capex-free-battery-optimisation-business-case): Performance-based fees change how battery optimisation gets approved inside a company. Here is how the model works, why incentives line up, and where operators still push back. - [Behind-the-meter vs front-of-meter: two games, one shared asset](https://amplicity.energy/articles/behind-vs-front-of-meter-batteries): Grid-scale BESS and behind-the-meter industrial storage look similar on paper. They play different games under different rules. Here is the split. ## Glossary - [Glossary](https://amplicity.energy/glossary): Definitions and explainers for the concepts you'll encounter in industrial battery storage - peak shaving, FCAS, MSSL, edge-native control, and more. - [Aggregator](https://amplicity.energy/glossary/aggregator): A market-registered party that bids a portfolio of behind-the-meter batteries into wholesale and ancillary services markets on behalf of their owners. - [Ancillary services](https://amplicity.energy/glossary/ancillary-services): Grid-stability services (frequency control, reserve, voltage support) that the market operator pays for to keep the power system running safely. - [Backup floor](https://amplicity.energy/glossary/backup-floor): The minimum state-of-charge the battery must always retain to meet its backup obligation to the site. Amplicity's dispatch layer never crosses it. - [Behind-the-meter (BTM)](https://amplicity.energy/glossary/behind-the-meter): A battery installed on the customer's side of the utility meter - a customer asset rather than a grid asset. - [BESS](https://amplicity.energy/glossary/bess): Battery Energy Storage System - the general term for a stationary battery installation and its balance of plant. - [Contestable retail](https://amplicity.energy/glossary/contestable-retail): A retail contract negotiated directly with a licensed retailer, as an alternative to the default MSSL tariff in Singapore. - [Demand charge](https://amplicity.energy/glossary/demand-charge): The portion of an industrial electricity bill based on the site's peak draw rather than total consumption. - [Edge-native control](https://amplicity.energy/glossary/edge-native-control): Control logic that runs on-site (at the edge) rather than in the cloud - required for fast market participation and for maintaining backup readiness without cloud dependency. - [FCAS](https://amplicity.energy/glossary/fcas): Frequency Control Ancillary Services - the ancillary services market run by AEMO in Australia's NEM. - [Load shifting](https://amplicity.energy/glossary/load-shifting): Charging the battery when energy is cheap and discharging it when energy is expensive - shifting *when* the site draws grid power, not how much. ## Optional - [RSS feed](https://amplicity.energy/rss.xml): RSS 2.0 feed of all news posts.