Privacy Policy

Amplicity (“Amplicity”, “we”, “us”, “our”) operates the website amplicity.energy and provides software that helps owners of industrial battery systems reduce energy costs and earn revenue from energy markets. This Privacy Policy explains what personal data we collect when you visit our website or interact with our marketing channels, how we use it, and the choices you have.

For questions about this policy or to exercise your rights, contact us at privacy@amplicity.energy.

We only collect what we need to operate our site, respond to enquiries and improve our marketing.

Information you give us - when you fill in our contact form (or any other form) we collect the fields you submit, such as your first and last name, work email, company, how you found us and any free-text notes you provide.

Information collected automatically - when you visit the site we (and our service providers) automatically receive technical information including your IP address, approximate location, browser type and version, device type, operating system, referring URL, pages viewed and the time you spent on each page.

Information from advertising partners - when you click on one of our ads or land on our site through a paid campaign, the advertising platform may share aggregated identifiers (e.g. campaign IDs and conversion tags) with us so we can measure the effectiveness of the campaign.

• Provide, secure and operate our website and demos.
• Respond to enquiries you submit through forms or by email.
• Send you product updates and marketing communications you have asked to receive.
• Measure and improve the performance of our website, content and ad campaigns.
• Detect, investigate and prevent fraud, security incidents and abuse.
• Comply with our legal obligations and enforce our agreements.

We use cookies and similar technologies (pixels, local storage, SDKs) to operate the site, remember your preferences and measure how our marketing performs. Some are strictly necessary (for example, to keep the site working) and others are optional. You can control non- essential cookies through the cookie banner shown the first time you visit, and at any time by clearing them in your browser.

We use the following categories:

• Strictly necessary cookies that load the site, remember your theme preference and keep contact form sessions secure.
• Analytics cookies that help us understand traffic patterns and improve content. These are described below.
• Advertising cookies and pixels set by ad platforms when you arrive from a paid campaign. These are described below.

We use the following analytics providers, and may add others over time. Where required, we only enable analytics after you accept the relevant cookies in our cookie banner.

• Google Analytics (Google Ireland Limited / Google LLC) - page views, sessions, traffic sources and aggregated user behaviour. IP addresses are anonymised before storage. Read Google’s privacy policy.
• Other analytics providers we may add - such as a privacy-focused product analytics tool - for measuring product interest, demo signups and site performance. We will update this policy and our cookie banner before any new analytics provider goes live.

We run paid campaigns on third-party platforms to reach prospective customers. When you arrive from one of these campaigns, the platform may set a cookie or pixel to attribute the visit and measure the effectiveness of the campaign. We use:

• LinkedIn Ads (LinkedIn Insight Tag) - for campaign targeting, retargeting and conversion tracking. See LinkedIn’s privacy policy.
• Google Ads (including Google Remarketing and Conversion Tracking) - for campaign attribution and remarketing across Google’s properties and the Google Display Network.
• Meta Ads (Meta Pixel and Conversions API) - for campaigns served on Facebook, Instagram and the Audience Network. See Meta’s privacy policy.

You can opt out of personalised advertising at the platform level via the links above. If you reject the “Advertising” category in our cookie banner, we do not load these tags.

If you are in the European Economic Area or the United Kingdom, we process personal data under the following bases:

• Consent - for optional analytics, advertising cookies and marketing communications. You can withdraw consent at any time.
• Legitimate interests - for keeping the site secure, responding to enquiries and measuring our own marketing performance using strictly necessary data.
• Contract - to provide services you have requested or to negotiate one.
• Legal obligation - where we must keep records for tax, compliance or law-enforcement reasons.

We do not sell personal data. We share it only with:

• Trusted service providers (hosting, email, CRM, analytics, advertising platforms) acting under written instructions and appropriate data-protection agreements.
• Authorities and regulators where required by applicable law or to defend our legal rights.
• Successor entities in the context of a merger, acquisition or asset sale, subject to the same protections set out here.

Some of our service providers are located outside your country. Where we transfer personal data internationally, we rely on legal mechanisms such as the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, or equivalent safeguards.

We keep personal data only for as long as we need it. Contact-form submissions are retained for up to 24 months from the last interaction; analytics data is retained for up to 14 months; advertising IDs are retained for up to 13 months unless a shorter period is mandated by the platform.

Depending on where you live, you may have rights to access, correct, delete, port or restrict the processing of your personal data, and to object to processing based on legitimate interests or direct marketing. To exercise any of these rights, email privacy@amplicity.energy. You may also lodge a complaint with your local data-protection authority.

Our website and services are not directed at children under 16, and we do not knowingly collect personal data from children.

We may update this policy to reflect changes in our practices or legal requirements. The “Effective” date at the top of the page is updated each time. Material changes will be highlighted via a notice on the site or by email where appropriate.

For privacy enquiries or to exercise any of your rights, contact privacy@amplicity.energy.